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Cookies are text files placed on your computer's hard drive by a web page server. Perfetti

Van Melle - PVM UK uses cookies to make our Sites easier to use and better tailor the Site and our

products to your interests and needs. Cookies may also be used to help speed up your

future activities on our site. For example, a site can recognise that you have provided

personal data and refrain from requesting the same information a second time.

We may also use cookies to collect information about your computer, such as your IP

address (a number assigned to your computer whenever you surf the Internet) or the type

of Internet browser or operating system you are using, and link this to your personal data.

This is to ensure that our Sites present the best web experience for you, and are effective

information resources.


For the storing of these cookies Perfetti Van Melle -PVM UK uses a pop-up screen with information

about cookies and a thickbox to obtain consent. You can also disable cookies in your

browser settings. Refusal of cookies at the site you enter may result in an inability to visit

certain areas of the site or to receive personalised information when you visit the site.


Google analytics


The websites may use web analytics tools, such as Google Analytics and/or Unica, to track

your interactions with a site and to store information, such as what time you visited it,

whether you have visited it before and what site referred you to it. Website measurement

statistics may be used to personalise your website experience, as well as to evaluate –

anonymously and in aggregate – statistics on website activity. We use this information to

measure the effectiveness of our web presence and to compile statistical reports.

Where we use Google Analytics, we may share this information with Google to help Google

improve its products and services. Neither we nor Google shall use (or authorise any third

party to use) this tool to track or collect personal data about you or associate your personal

information with Google Analytics data.


Pixel tags


Some of the pages you visit may also collect information through the use of pixel tags (also

called clear gifs) that may be shared with third parties which directly support Perfetti Van Melle UK’s

promotional activities and website development. For example, website usage information

about visitors to our websites may be shared with our third party advertising agency to better

target Internet banner advertisements on Perfetti Van Melle – PVM UK websites. The information collected through the use of these pixel tags is not, however, personally identifiable, although it could be linked

to your personal data.


Changes to the current privacy policy


Perfetti Van Melle – PVM UK checks its own privacy and security policy regularly and, if necessary, reviews it in accordance with the amendments introduced by the law, the organization, or prompted by

technological evolution. Any change to said policy will be posted on this page.



Cookies are automatic procedures for retrieving information relating to certain preferences of an

Internet user while visiting a certain website, to allow the user to be recognized as recurring and

thereby personalize use and make navigation faster.


Types of cookies


The following is a classification of cookies depending on their characteristics:

a) Depending on the company that manages them:

Own: these are sent to the user’s terminal computer system from a computer or domain

managed by the editor from which the service requested by the user is given.

From third parties: these are sent to the user’s terminal computer system from a

computer system or domain that is not managed by the editor but by another company

treating the data obtained via the cookies.

b) Depending on the time they remain active:

Per session: these gather and store data while the user accesses a web page.

Persistent: data remains stored in the computer system and may be accessed and

treated during a period defined by the person responsible for the cookie.

c) Depending on its purpose:

Technical: allow the user to navigate using a web page, platform or application and use

different options or services that exist on it, for example, check traffic and data

communication, identify the session, enter parts of restricted access, remember

elements that make up an order, process an order, register the application or

participation in an event, use security elements during navigation, store contents for the

diffusion of videos or audios or share contents through social networks.

Customization: allow users to access services with some predefined general

characteristics depending on certain criteria in the user’s computer system, for example,

language, type of browser through which the service is accessed, regional configuration

from where the service is being accessed, etc.

Analysis: allows the monitoring and analysis of the behaviour patterns of the users of

webpages to which they are linked (for example, measuring the activity made on

websites, setting up user navigation profiles on the sites, so as to include improvements

depending on the analysis of the use made by the users of the services).

Publicity: allows for management of the advertising spaces included on a web page

based on criteria such as edited content or the frequency the advertisements are


Behavioural publicity: allows for management of advertising spaces included on a web

page and the storage of information relating to the behaviour of the users, obtained

through continued observation of navigation habits, which then allows a specific profile

to be developed and to show publicity depending on this.

Cookies deactivation

The user can configure the browser to accept or reject cookies by default.

If the user decides to reject the use of cookies, certain benefits may be limited.

The procedure required to block and eliminate cookies may differ from one Internet browser to

another, so you may at any time change this according to the instructions given by the Internet

browser concerned, as shown below:

Cookie settings for Internet Explorer

Cookie settings for Firefox

Cookie settings for Google Chrome

Cookie settings for Safari

These browsers are subject to updates or changes, so we cannot guarantee that they coincide

exactly with the version of your web browser.








Cookies on the Web.


On the Web, the following types of cookies are used:



- Google Tag Manager & Google Analytics:
  - _ga -> used for tracking Google Analytics
  - _gid -> used for tracking Google Analytics

- Google doubleclick:
  - DSID -> used for advertising
  - IDE -> used for advertising

- PREF -> used for Youtube preferences
- VISITOR_INFO1_LIVE -> used for Youtube preferences
- YSC -> used for Youtube preferences


-Facebook Pixel 

-Sizmek 1x1 Impressions Click Tag 


Continuing to browse this Web without denying its authorization implies that you accept its use

by the owner.


For any additional questions related to the use of cookies, the user can send a written request

by email (to the attention of: Vim Piyasena).

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