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Cookies are text files placed on your computer's hard drive by a web page server. Perfetti Van Melle - PVM UK uses cookies to make our Sites easier to use and better tailor the Site and our products to your interests and needs. Cookies may also be used to help speed up your future activities on our site. For example, a site can recognise that you have provided personal data and refrain from requesting the same information a second time. We may also use cookies to collect information about your computer, such as your IP address (a number assigned to your computer whenever you surf the Internet) or the type of Internet browser or operating system you are using, and link this to your personal data. This is to ensure that our Sites present the best web experience for you, and are effective information resources.


For the storing of these cookies Perfetti Van Melle -PVM UK uses a pop-up screen with information about cookies and a thickbox to obtain consent. You can also disable cookies in your browser settings. Refusal of cookies at the site you enter may result in an inability to visit certain areas of the site or to receive personalised information when you visit the site.


Google analytics

The websites may use web analytics tools, such as Google Analytics and/or Unica, to track your interactions with a site and to store information, such as what time you visited it, whether you have visited it before and what site referred you to it. Website measurement statistics may be used to personalise your website experience, as well as to evaluate – anonymously and in aggregate – statistics on website activity. We use this information to measure the effectiveness of our web presence and to compile statistical reports. Where we use Google Analytics, we may share this information with Google to help Google improve its products and services. Neither we nor Google shall use (or authorise any third party to use) this tool to track or collect personal data about you or associate your personal information with Google Analytics data.


Pixel tags

Some of the pages you visit may also collect information through the use of pixel tags (also called clear gifs) that may be shared with third parties which directly support Perfetti Van Melle UK’s promotional activities and website development. For example, website usage information about visitors to our websites may be shared with our third party advertising agency to better target Internet banner advertisements on Perfetti Van Melle – PVM UK websites. The information collected through the use of these pixel tags is not, however, personally identifiable, although it could be linked to your personal data.



Cookies are automatic procedures for retrieving information relating to certain preferences of an internet user while visiting a certain website, to allow the user to be recognized as recurring and thereby personalize use and make navigation faster.


Types of cookies

The following is a classification of cookies depending on their characteristics:

a) Depending on the company that manages them:

  • Own: these are sent to the user’s terminal computer system from a computer or domain managed by the editor from which the service requested by the user is given.
  • From third parties: these are sent to the user’s terminal computer system from a computer system or domain that is not managed by the editor but by another company treating the data obtained via the cookies.

b) Depending on the time they remain active:

  • Per session: these gather and store data while the user accesses a web page.
  • Persistent: data remains stored in the computer system and may be accessed and treated during a period defined by the person responsible for the cookie.

c) Depending on its purpose:

  • Technical: allow the user to navigate using a web page, platform or application and use different options or services that exist on it, for example, check traffic and data communication, identify the session, enter parts of restricted access, remember elements that make up an order, process an order, register the application or participation in an event, use security elements during navigation, store contents for the diffusion of videos or audios or share contents through social networks.
  • Customization: allow users to access services with some predefined general characteristics depending on certain criteria in the user’s computer system, for example, language, type of browser through which the service is accessed, regional configuration from where the service is being accessed, etc.
  • Analysis: allows the monitoring and analysis of the behaviour patterns of the users of webpages to which they are linked (for example, measuring the activity made on websites, setting up user navigation profiles on the sites, so as to include improvements depending on the analysis of the use made by the users of the services).
  • Publicity: allows for management of the advertising spaces included on a web page based on criteria such as edited content or the frequency the advertisements are shown.
  • Behavioural publicity: allows for management of advertising spaces included on a web page and the storage of information relating to the behaviour of the users, obtained through continued observation of navigation habits, which then allows a specific profile to be developed and to show publicity depending on this.


Cookies deactivation

The user can configure the browser to accept or reject cookies by default.

If the user decides to reject the use of cookies, certain benefits may be limited.

The procedure required to block and eliminate cookies may differ from one Internet browser to another, so you may at any time change this according to the instructions given by the Internet browser concerned, as shown below:

  • Cookie settings for Internet Explorer
  • Cookie settings for Firefox
  • Cookie settings for Google Chrome
  • Cookie settings for Safari

These browsers are subject to updates or changes, so we cannot guarantee that they coincide exactly with the version of your web browser.


Cookies on the web

On the Web, the following types of cookies are used:


Functional Cookies

Google Tag Manager --> enables the implementation of cookies without altering the source code
Analytics Cookies

OwnerIQ --> analytics tool specifically for consumer shopping

Google Analytics --> basic page view tracking send to Google Analytics

Sizmek --> anaytics & advertisement tool

Advertising Cookies

DoubleClick --> advertising tool of Google that can track the same user across websites

GA Audiences --> Google Analytic advertising tool for audience analysis and targeting


For any additional questions related to the use of cookies, the user can send a written request by email to: to the attention of the Data Protection Office.


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